Well, it'll probably be easier to list dates and times on the website, but it'll look more professional if they're in the game.
You could put a time-zone option in the configuration menu or in the waiting room. Then in the waiting room, have a list of times and button for posting. If you want the list to be discreet you can hide it in the bottom of the screen and have it slide up on the screen if the cursor hovers over it. But do as you see fit. This is just the way I envision it.
PS: I live in Denmark (PST +9:00), so to hit the most popular time, I'd have to play at 3:30 am
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